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Senior Field Marketing Manager at Appian Corporation - ApplyBlast

Senior Field Marketing Manager

Appian Corporation

3 months ago

London, United Kingdom

Hybrid

Full Time

Senior

4 applicants

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About this role

As the Senior Field Marketing Manager for the UKI region at Appian, you will lead demand generation initiatives and execute scalable go-to-market programs across key industries. The role involves collaborating with sales leadership and cross-functional teams to optimize lead management, drive pipeline growth, and maximize ROI on regional marketing campaigns. You will oversee budget allocation and tailor account-specific strategies to strengthen engagement with priority accounts and executive stakeholders.

Responsibilities

Develop and execute comprehensive demand generation programs for key industries
Create and implement account-specific marketing plans with sales teams
Lead campaign execution across events, content, and digital channels
Oversee regional budget allocation and investment prioritization
Utilize data-driven insights to track performance and optimize ROI

Skills

Qualifications

Bachelor's degree in Marketing or Business Administration6+ years of B2B marketing experienceProven track record in demand generationAccount Based Marketing experienceProficiency in marketing analytics tools

About Appian Corporation

appian.com

Headquarters

Tysons, Virginia, United States

Company Size

1001-5000 employees

Founded

1999

View Profile

Appian is a low-code automation platform that helps enterprises design, build, and run AI-powered process orchestration and digital workflows. It unifies low-code development, BPM, robotic process automation, AI/ML and case management into a single platform to automate complex end-to-end business processes. Enterprises use Appian to speed application delivery, improve operational efficiency and governance with drag-and-drop tooling, prebuilt components, process mining and broad integrations. Founded in 1999 and headquartered in McLean, Virginia, Appian emphasizes enterprise-grade security, scalability and compliance for regulated industries.