Senior Functional Analyst, Salesforce Retail CRM

The Senior Functional Analyst, Salesforce Retail CRM serves as a critical bridge between business operations, Business Improvement Partners, and technical development to ensure the continuous sustainment and operational efficiency of the Salesforce platform. This role focuses on maximizing business value from the Salesforce investment by managing the enhancement backlog, executing transformational project roadmaps, and collaborating across business, design, and technology teams. The position requires a deep understanding of Sales and Service Cloud within a Scrum environment to drive functional specifications, testing, and change management initiatives.