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© All Rights Reserved. ApplyBlast.com
Innovative Metrics
The role focuses on managing and scaling direct response lead generation campaigns across Google Search, Performance Max, Display, and YouTube, targeting high monthly spend while maintaining strict cost‑per‑lead targets. The senior media buyer will plan, launch, optimize, and analyze campaigns, collaborate with creative teams, and implement tracking and CRM integrations to drive predictable, scalable lead flow.
Headquarters
Beverly Hills, California, United States
Company Size
11-50 employees
Founded
2005
Innovative Metrics (IM) is an intelligent lead generation company that leverages advanced technology and premium owned and operated brands to connect high-intent consumers with businesses at scale. The company operates across key verticals including mortgage/refinancing, auto insurance, solar energy, and background checks. Innovative Metrics serves both publishers and lead buyers, helping businesses reach targeted audiences through proprietary technology and data-driven consumer engagement.
Headquarters
San Francisco, CA
Company Size
201-500 employees
Founded
2018
Industry
Technology
Glassdoor Rating
4.2 / 5
Sarah Johnson
Chief Executive Officer
Michael Chen
Chief Technology Officer
Emily Williams
VP of Engineering
David Rodriguez
VP of Product
Jessica Thompson
Chief Financial Officer
Andrew Park
VP of Sales
View leadership team, funding history,
and employee contacts for Innovative Metrics.
Innovative Metrics didn’t post a salary, so this is our estimate from similar listings.
16% below the average for this role