Senior Google Ads Specialist

This role involves end-to-end ownership of paid advertising campaigns for clients in the hospitality and travel sectors, focusing on increasing direct bookings and maximizing return on ad spend. The specialist will manage multiple accounts independently, utilizing data-driven insights and continuous experimentation to optimize performance across various Google Ads formats. Key responsibilities include conducting account audits, implementing strategic recommendations, and collaborating with cross-functional teams to align paid advertising with broader marketing initiatives.