Senior Influencer Marketing Manager (m/w/d)
Doonails(5 months ago)
About this role
As a Senior Influencer Marketing Manager and interim lead at Doonails, you are responsible for ensuring strategic continuity and guiding the influencer team during a parental leave cover. You develop and steer holistic influencer marketing strategies across brand and performance initiatives to strengthen the brand and build long-term ambassador relationships. The role is embedded in a fast-growing beauty startup environment with strong online and retail presence. You work closely with internal stakeholders to evolve influencer activities and align them with overall brand and growth goals.
Required Skills
- Influencer Strategy
- Campaign Conception
- KPI Definition
- Performance Analysis
- Relationship Management
- Influencer Sourcing
- Community Management
- Co Creation
- Campaign Management
- Content Briefing
+15 more
About Doonails
doonails.comDoonails is a direct-to-consumer beauty brand offering at-home manicure solutions designed for both relaxed “me-time” and quick, salon-quality looks. Their product range includes dipping systems, press-on nails, gel strips and accessories aimed at delivering durable, stylish nails without a salon visit. The company positions itself as a trend-forward, easy-to-use alternative to professional manicures and operates multilingual e‑commerce sites with an active social presence across platforms.
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