Senior Lead - DTC Retail Marketing
On(2 months ago)
About this role
The Senior Lead, Retail Marketing will establish and scale the North America DTC retail marketing function to ensure a consistent, premium brand experience across physical stores during rapid expansion. The role partners cross-functionally with Brand Experience, Retail, Digital and other teams and reports to the Head of Brand Experience, North America (with a dotted line to Head of Retail, AMER). This position sets the foundational frameworks and roadmap and positions the function for future people leadership.
Required Skills
- Retail Marketing
- Strategy
- Roadmap
- In-Store Messaging
- Store Launches
- Digital Integration
- Stakeholder Alignment
- Playbook Development
- Community Marketing
- Brand Expression
+1 more
About On
on.comOn (On Running) is a Swiss performance running brand that designs and sells innovative running shoes, apparel, and accessories combining Swiss engineering with lightweight, responsive cushioning. Best known for its CloudTec® sole and Helion™ foam, On delivers a distinctive bouncy ride and sleek design that bridges performance and everyday wear. The company sells direct-to-consumer and through global retail partners, supports elite athletes and events, and emphasizes sustainability through recycled materials and responsible manufacturing. Founded in Zurich, On has grown into a leading premium running brand celebrated for tech-driven comfort and striking aesthetics.
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