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Senior Lead - Marketing Operations & Strategy at BrowserStack - ApplyBlast

Senior Lead - Marketing Operations & Strategy

BrowserStack

3 months ago

4.2 on Glassdoor

Remote

Full Time

Senior

0 applicants

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About this role

A Senior Lead in Marketing Strategy and Operations at BrowserStack partners with functional leaders to develop cohesive growth strategies and operational plans. The role involves conducting market research, analyzing competitive landscapes, and leveraging data analytics to inform executive decision-making and product development. As a key liaison between Marketing and GTM teams, the candidate will drive account intelligence, manage CRM data hygiene, and execute strategic initiatives to support company objectives.

Responsibilities

Develop shared growth strategies and operational plans with functional leaders
Conduct primary and secondary market research to inform product and GTM strategies
Analyze competitive landscapes and market trends for executive decision-making
Manage account intelligence and CRM data hygiene using tools like Salesforce
Leverage data analytics to extract insights and drive marketing performance

Skills

Qualifications

MBA from a class A institutionIIT or technology qualification

About BrowserStack

browserstack.com

Headquarters

Dublin, Dublin, Ireland

Company Size

501-1000 employees

Founded

2011

View Profile

BrowserStack is a cloud-based testing platform that provides instant access to 3500+ browsers and real iOS and Android devices for cross-browser and mobile app testing. It enables development and QA teams to test websites and apps for compatibility, accessibility, and visual correctness without maintaining in-house device infrastructure. BrowserStack's product suite includes manual testing, browser automation, visual testing, accessibility compliance, test management, and AI-powered testing agents.