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Senior Lifecycle Journey Manager at Genetec - ApplyBlast

Senior Lifecycle Journey Manager

Genetec

3 months ago

4.2 on Glassdoor

New York, New York, United States

Hybrid

Full Time

Senior

1 applicant

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About this role

The Senior Lifecycle Journey Manager will own MoneyLion's retention stage, defining strategy, KPIs, and end‑to‑end journeys to keep customers active and engaged. The role involves designing scoring models, building AI‑driven retention programs in Iterable, and collaborating with product, data, and marketing teams to drive retention lift and revenue growth.

Responsibilities

Own end-to-end retention strategy and primary KPI
Define retention and churn scoring, triggers, and intervention logic
Design and launch retention journeys in Iterable
Analyze incrementality and prove true retention lift
Lead cross‑functional stakeholders and present retention narrative

Skills

About Genetec

genetec.com

Headquarters

Montreal, Quebec, Canada

Company Size

1001-5000 employees

Founded

1997

View Profile

Genetec Inc. is a leader in unified physical security software, providing innovative solutions for managing and enhancing security operations. Their comprehensive platform integrates various security technologies, including video surveillance, access control, and automatic license plate recognition, enabling organizations to protect people, assets, and operations. With a focus on improving efficiency and situational awareness, Genetec empowers businesses across multiple sectors to safeguard their environments effectively.