Senior Lifecycle Marketing Manager (Email & SMS)
Hyer Boots(13 days ago)
About this role
HYER Boots is seeking a Senior Lifecycle Marketing Manager to own and optimize email and SMS channels that drive customer retention, repeat purchase, and lifetime value. The role requires building personalized, data-driven customer engagement strategies across the full lifecycle, supporting acquisition initiatives, and collaborating with creative and analytical teams.
Required Skills
- Klaviyo
- Shopify
- Figma
- Analytics
- Customer Segmentation
- Lifecycle Marketing
- Data Analysis
- Email Marketing
- SMS Marketing
- Customer Retention
About Hyer Boots
hyerboots.comHyer Boots is a heritage American bootmaker that bills itself as the originator of the cowboy boot and remains a fifth‑generation, family‑owned maker of western wear for men and women. The company offers classic western boots and related apparel that emphasize traditional craftsmanship and authentic western style. Hyer sells directly through its online store, focusing on quality materials and multi‑generation expertise in footwear construction.
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