Senior Lifecycle Marketing Manager (Email & SMS)
Hyer Boots
About this role
HYER Boots is seeking a Senior Lifecycle Marketing Manager to own and optimize email and SMS channels that drive customer retention, repeat purchase, and lifetime value. The role requires building personalized, data-driven customer engagement strategies across the full lifecycle, supporting acquisition initiatives, and collaborating with creative and analytical teams.
Skills
About Hyer Boots
hyerboots.comHyer Boots is a heritage American bootmaker that bills itself as the originator of the cowboy boot and remains a fifth‑generation, family‑owned maker of western wear for men and women. The company offers classic western boots and related apparel that emphasize traditional craftsmanship and authentic western style. Hyer sells directly through its online store, focusing on quality materials and multi‑generation expertise in footwear construction.
Recent company news
KSHB 41 Kansas CityHyer Boots brand reconnects with its Olathe roots
May 26, 2025
Western Horseman MagazineFrom Trendy to Timeless: Decades of Cowboy Cool
2 weeks ago
COWGIRL MagazineHYER Expands The Rose Hill Boot With Two New Colorways
Jan 13, 2026
Cowboys and Indians MagazineThe Best Cowboy Boot Brands For Every Occasion
Mar 21, 2025
Business WireHYER Boots Returns as the Original Cowboy Boot
Dec 6, 2022
About Hyer Boots
Headquarters
San Francisco, CA
Company Size
201-500 employees
Founded
2018
Industry
Technology
Glassdoor Rating
4.2 / 5
Leadership Team
Sarah Johnson
Chief Executive Officer
Michael Chen
Chief Technology Officer
Emily Williams
VP of Engineering
David Rodriguez
VP of Product
Jessica Thompson
Chief Financial Officer
Andrew Park
VP of Sales
Unlock Company Insights
View leadership team, funding history,
and employee contacts for Hyer Boots.
Salary
$99k – $135k
per year