Senior Lifecycle Marketing Manager, Lending
SoFi(4 days ago)
About this role
Lifecycle Marketing leader at SoFi responsible for owning strategy for a critical lending product and driving business growth across the full customer lifecycle. The role sets vision, builds systems, and partners with cross-functional teams and senior stakeholders to shape product trajectory and deliver measurable impact. This position focuses on strategic leadership rather than day-to-day campaign execution.
Required Skills
- Lifecycle Marketing
- Push Notifications
- In-App
- SMS
- Experimentation
- Personalization
- Automation
- Analytics
- A/B Testing
+5 more
Qualifications
- Bachelor's Degree
- MBA
About SoFi
sofi.comWelcome is a digital design and engineering studio that builds websites, web apps, and branded online experiences for startups and enterprises. They combine user‑centered UX/UI design, front‑end and back‑end engineering, and performance and accessibility optimization to deliver polished, responsive products. Services include product strategy, visual design, development, and ongoing support or optimization. Clients pick Welcome for fast iteration, clean typography and layouts, and developer‑friendly, measurable outcomes.
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