Senior Lifecycle Marketing Manager

Goodnotes(1 month ago)

RemoteFull TimeSenior$130,352 - $175,423 (estimated)Growth Marketing

About this role

The Senior Lifecycle Manager at Goodnotes will lead lifecycle marketing efforts for a global subscription-based app, focusing on improving user engagement, retention, and monetization across the product ecosystem. You will join the distributed Growth Marketing CRM team (Europe and Asia) and work closely with product, design, data, and engineering to scale lifecycle programs and measure their impact.

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Required Skills

Lifecycle Marketing
Project Management
Channel Operations
Experimentation
A/B Testing
CRM Platforms
Analytics Tools
Data Analysis
User Journey
Campaign Management

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About Goodnotes

goodnotes.com

Goodnotes is a cross-platform digital notebook app for iPad, iPhone, Mac, Windows, Android and the web that recreates the pen‑and‑paper note‑taking experience with typed input and handwriting. It provides handwriting-to-text OCR, PDF and image annotation, notebook and folder organization, and cloud syncing via iCloud or Goodnotes Cloud — users can start with the first three notebooks free. Version 6 introduced AI features like handwriting spell‑check and an “Ask Goodnotes” assistant to speed searching, studying, and workflows for students, educators, and professionals. Founded in 2011 by Steven Chan and headquartered in London, Goodnotes has 100+ employees and has been recognized as an Apple iPad App of the Year.