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Senior Lifecycle Marketing Manager at SoFi - ApplyBlast

Senior Lifecycle Marketing Manager

SoFi

25 days ago

4.2 on Glassdoor

Cottonwood Heights, Utah, United States

Onsite

Full Time

Senior

0 applicants

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About this role

The Senior Lifecycle Marketing Manager drives Smart Card planning and growth by developing comprehensive lifecycle marketing strategies and personalized multi-channel campaigns. This role involves collaborating cross-functionally to align marketing efforts with business goals, leveraging data-driven insights to optimize campaign performance, and managing experimentation roadmaps. The position focuses on enhancing customer engagement through educational content and automation to achieve key business outcomes.

Responsibilities

Develop comprehensive lifecycle marketing strategies to drive card account opens and ongoing spend
Plan personalized multi-channel lifecycle marketing campaigns to drive spend and upsell
Manage rigorous experimentation roadmap and optimize campaign performance based on KPIs

Skills

About SoFi

sofi.com

Headquarters

San Francisco, California, United States

Company Size

1001-5000 employees

Founded

2011

View Profile

SoFi is a digital personal finance company offering products including student loan refinancing, personal loans, mortgages, investing, banking, credit cards, and financial planning tools.