Senior Manager, Brand and Audience Marketing

Western Governors University(1 month ago)

HybridFull TimeManager$101,000 - $181,800Marketing

About this role

The Senior Manager, Brand & Audience Marketing at WGU defines strategy that aligns the university’s brand with the needs and motivations of priority audiences and leads a team of brand marketers to elevate storytelling and audience engagement. This role serves as the steward of brand integrity and audience insight to drive awareness, strengthen brand equity, and support enrollment growth across WGU’s schools and segments.

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Required Skills

Brand Strategy
Audience Marketing
Campaign Execution
Media Planning
Creative Briefing
Audience Segmentation
Analytics
Team Leadership
Budget Management
AI Integration

+2 more

Qualifications

Bachelor’s Degree in Marketing, Communications, or Related Field
Master’s Degree in Marketing, Communications, or Related Field (Preferred)

About Western Governors University

wgu.edu

Western Governors University is an online university where you can earn an affordable, accredited, career-focused college degree at an accelerated pace.

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