Senior Manager, Brand Management – League of Legends: Wild Rift

Riot China (Shanghai) Co., Ltd(13 days ago)

Shanghai, ChinaOnsiteFull TimeSenior$120,000 - $180,000Brand Management

About this role

The Senior Manager, Brand Management for League of Legends: Wild Rift at Riot Games is responsible for developing and leading the global brand and product marketing strategy. The role involves managing a team of brand managers, crafting culturally resonant narratives, and collaborating with regional partners to enhance the game's brand presence worldwide.

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Required Skills

Brand Strategy
Campaign Management
Market Insights
Cross-cultural Communication
Team Leadership
Product Marketing
Global Branding
Player Engagement
Cultural Analysis

Qualifications

8+ years of brand and/or product marketing experience in games, entertainment, or adjacent categories.
3+ years of management experience in an international, matrixed organization.
Fluency in Mandarin Chinese and English.

About Riot China (Shanghai) Co., Ltd

riotgames.com

Riot Games is a global entertainment company that develops and publishes popular competitive games, including League of Legends, VALORANT, Teamfight Tactics, Legends of Runeterra, and Wild Rift. They also create transmedia content (creators of the animated series Arcane) and run major esports ecosystems for League of Legends and VALORANT. Riot focuses on building player-first, live-service experiences across platforms that support competitive play, community engagement, and ongoing content updates.

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