Senior Manager, Campaign Measurement

BMO US(24 days ago)

HybridFull TimeManager$86,000 - $160,000Data Analytics & Reporting

About this role

The Senior Manager, Customer Campaign Measurement is a senior leadership role within BMO’s Campaign & Journey Execution & Measurement team focused on defining measurement strategy and governance for targeted customer communications. The role ensures measurement frameworks and analytics deliver trusted, timely insights to inform campaign and customer communication decisions across Personal and Business Banking. It partners with senior leaders and cross-functional teams to align measurement with business priorities and advance analytical capabilities.

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Required Skills

Campaign Measurement
Attribution
Experimentation
Statistical Analysis
Causal Inference
Machine Learning
Data Visualization
Power BI
Reporting
Stakeholder Management

+3 more

About BMO US

bmo.com

BMO offers a wide range of personal and business banking services, including checking & savings accounts, loans, lines of credit, credit cards and more.

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