Senior Manager, Category Management (Premium)

The Senior Manager, Category Management (Premium) oversees the end-to-end product life cycle, managing price and product propositions across pre-launch, launch, and post-launch phases. This role requires comprehensive experience in ATL and BTL marketing, product management, and operational excellence to implement marketing initiatives and achieve sales targets. The position involves developing go-to-market strategies, managing marketing budgets and P&L, and collaborating with internal teams and channel partners to drive business growth.