Senior Manager - Consumer Planning
Diageo(3 months ago)
About this role
Senior Manager - Consumer Planning at Diageo sits within the Marketing function and focuses on generating actionable consumer and market insights to inform brand and innovation strategy. The role partners with brand teams and external research suppliers to design and execute primary research, synthesize findings, and translate them into strategic recommendations. It supports long-term category understanding and decision-making across Indian markets.
Required Skills
- Consumer Insights
- Market Research
- Quantitative Research
- Qualitative Research
- Statistical Analysis
- SPSS
- MS Office
- Storytelling
- Stakeholder Management
- Brand Planning
+1 more
Qualifications
- MBA with a specialization in Marketing
About Diageo
diageo.comWith over 200 brands sold in nearly 180 countries, Diageo is driven to be the world’s best brand builder, leading the way in premium drinks.
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