Senior Manager Creative Copy
Mapleview Family Dentistry(1 month ago)
About this role
The Senior Manager of Creative Copy at Goodyear leads the brand’s voice and messaging strategy across channels, shaping brand narratives and copywriting standards. This role manages senior writing staff and partners with design leadership to develop creative platforms that drive performance and market influence. It balances strategic direction with hands-on creative execution to elevate brand presence and connect with diverse audiences.
Required Skills
- Brand Voice
- Messaging Frameworks
- Copywriting
- Scriptwriting
- Mentoring
- Creative Collaboration
- Localization
- Legal Review
- Workflow Management
- Performance Tracking
+1 more
Qualifications
- Bachelor's Degree in Advertising, Communications, English, or Journalism
- Master's Degree in Advertising, Communications, English, or Journalism
About Mapleview Family Dentistry
expertini.comExpertini is a next‑generation global job marketplace that connects job seekers and employers with AI-powered hiring and career tools. Job seekers get free resources like Resume Score™ and career tools to optimize resumes and improve job matches, while employers use AI ATS screening to speed and streamline candidate review. The platform focuses on data-driven matching and automated screening to reduce time‑to‑hire and improve fit. Expertini positions itself as a modern, worldwide alternative for recruiting and job search with a strong U.S. presence.
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