Senior Manager CRM Operations
PVH(3 months ago)
About this role
The Senior Manager CRM Operations at PVH leads CRM operations for Calvin Klein and Tommy Hilfiger within the Digital Consumer Operations team, ensuring CRM platforms and data capabilities support effective campaigns, automation and loyalty programmes. The role partners with brand marketing, analytics and IT to deliver data-driven consumer engagement and retention strategies that support commercial growth. The position is based at PVH’s Amsterdam campus and contributes to the overall digital consumer experience.
Required Skills
- CRM Operations
- Campaign Execution
- Marketing Automation
- Email Marketing
- Data Warehousing
- Data Analytics
- Stakeholder Management
- Team Leadership
- Loyalty Management
- Journey Building
Qualifications
- Bachelor's Degree
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