Senior Manager, Digital Analytics

The Digital Analytics & Tag Management Lead owns Gen's end-to-end web measurement infrastructure, acting as the primary technical authority on data collection, structure, and delivery. This role defines and maintains the data layer specification, governs Tealium tag management systems, and ensures reliable data flows to the Amplitude platform while maintaining privacy compliance. You will lead a small team of individual contributors and serve as the bridge between engineering, marketing, and legal stakeholders to scale analytics capabilities globally.