Senior Manager, Email Marketing
Western Governors University(1 month ago)
About this role
The Senior Manager, Email Marketing leads the prospective student email channel, owning strategy, execution, and optimization to drive engagement and conversion. This role partners cross-functionally and manages a team of email marketing specialists to scale personalized communications and support organizational growth.
Required Skills
- Email Marketing
- Lifecycle Marketing
- Marketing Automation
- Marketo
- CRM Integration
- Deliverability
- List Management
- Segmentation
- Personalization
- A/B Testing
+4 more
Qualifications
- Bachelor's Degree
- Master's Degree Preferred
About Western Governors University
wgu.eduWestern Governors University is an online university where you can earn an affordable, accredited, career-focused college degree at an accelerated pace.
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