Senior Manager, Integrated Marketing
KOHO(4 days ago)
About this role
The role involves leading integrated marketing strategies, overseeing brand-building campaigns and product launches to effectively communicate KOHO's value proposition and differentiate it in the fintech landscape. It requires collaborating across teams, optimizing marketing efforts, and ensuring a user-centric approach.
Required Skills
- Brand Positioning
- Campaign Strategy
- Go-to-Market
- Data Analysis
- Storytelling
- Collaboration
- User Centricity
- Marketing Strategy
- Media Planning
- Analytics
About KOHO
www.koho.caKOHO is a Canadian digital banking platform that provides users with an everyday spending account linked to a prepaid Mastercard. Designed for modern financial needs, KOHO offers instant cash back and premium rewards to more than 1.5 million users, empowering them to spend, save, and manage their finances more effectively. The platform aims to simplify banking with a user-friendly app that allows for quick sign-ups and financial management. Through innovative features, KOHO strives to enhance the overall banking experience and promote financial wellness.
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