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Senior Manager, Integrated Marketing at Maesa - ApplyBlast

Senior Manager, Integrated Marketing

Maesa

2 months ago

2.7 on Glassdoor

New York, New York, United States

Hybrid

Full Time

Senior

0 applicants

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About this role

The Senior Manager, Integrated Marketing will lead the development and execution of integrated social, influencer, and digital marketing strategies to build brand equity, deepen consumer engagement, and drive business growth for Maesa. Reporting to the Senior Director, Integrated Marketing, this role partners with brand, product, PR, and creative teams to translate brand objectives into insight‑driven programs across social, paid, earned, and owned channels.

Responsibilities

Develop and execute integrated social and influencer marketing strategies
Lead social media strategy and content production across platforms
Establish KPIs and analyze performance to drive business impact

Skills

About Maesa

maesa.com

Headquarters

New York, New York, United States

Company Size

201-500 employees

Founded

1997

View Profile

Maesa is a beauty company that creates, develops, incubates, and operates exclusive beauty brands across haircare, color cosmetics, fragrance and skin care. It builds both mass-market and prestige brands for retailers, partnering to bring products from concept through commercialization. Maesa emphasizes quality and brand-building, offering end‑to‑end capabilities—from product development and manufacturing to go‑to‑market and retail partnerships.