Senior Manager, Lifecycle Marketing
A&E Television Networks(13 days ago)
About this role
The Senior Manager of Lifecycle Marketing at A+E Global Media is responsible for developing and optimizing subscriber journeys across multiple channels to enhance engagement, retention, and revenue. The role involves overseeing customer communication strategies, collaborating with cross-functional teams, and leveraging data to improve marketing effectiveness. It also requires leading a team and staying current with industry trends.
Required Skills
- CRM
- Segmentation
- Personalization
- Data Analysis
- Email Marketing
- Lifecycle Marketing
- Cross-Channel Marketing
- Audience Management
- Experimentation
- MarTech
About A&E Television Networks
aetv.comA&E is a premier cable and satellite television network known for its diverse programming that includes reality series, documentaries, and original dramas. The network specializes in compelling storytelling that explores true crime, history, and pop culture. Viewers can stream full episodes of their favorite shows directly from the A&E website, showcasing its commitment to delivering engaging content to its audience. A&E continues to be a leading choice for entertainment seekers interested in unscripted and scripted programming alike.
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