Senior Manager, Lifecycle Marketing

The Senior Manager, Lifecycle Marketing at Sequencing.com will own and execute the customer lifecycle strategy across email, SMS, push, and in‑product messaging, focusing on activation, engagement, retention, win‑back, and referral for subscription products. The role involves deep analysis of customer data, building automated campaigns, translating complex genomic insights into clear messaging, and collaborating with cross‑functional teams to drive measurable improvements in customer value.