Senior Manager, Marketing Operations - Hybrid AZ

Best Western Hotels(1 month ago)

HybridFull TimeManager$93,646 - $123,588 (estimated)Marketing

About this role

The Senior Manager, Marketing Operations will lead the development and optimization of modern marketing operations capabilities, driving adoption of Adobe Experience Cloud to accelerate campaign speed-to-market, personalization ROI, and content velocity. This role partners across Marketing, Martech, eCommerce, Product, Legal, data teams, and external agencies to implement scalable workflows, AI-assisted automation, and analytics-driven improvements. Based at the Phoenix headquarters, the position supports international alignment and operational excellence across content planning, production, QA, and delivery.

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Required Skills

Adobe AEM
Workfront
RT-CDP
Journey Optimizer
Customer Analytics
Workflow Design
Content Governance
Translation Automation
Project Management
Stakeholder Management

+4 more

Qualifications

Bachelor's Degree in Marketing, Business Administration, Communications or related
Adobe Certifications (preferred)

About Best Western Hotels

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