Senior Manager, Marketing Strategy and Insights

2 months ago

3.6 on Glassdoor

Novato, CA

Hybrid

Full Time

Manager

1 applicant

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About this role

The Senior Manager, Marketing Strategy & Insights at 2K will own strategic go-to-market planning for multiple 2K Sports AAA franchises while supporting paid media strategy and marketing insights. This role connects global strategy with regional execution and translates consumer and performance data into actionable guidance. The position is highly cross-functional and focused on ensuring consistent planning, measurement, and execution across franchise campaigns.

Skills

About 2K

2k.com

2K is a global video game publisher that produces and markets interactive entertainment across consoles, PC, and mobile. It publishes titles in today’s most popular genres — shooters, action, role‑playing, strategy, sports, casual, and family entertainment — and is known for major franchises such as NBA 2K, WWE 2K, Borderlands, BioShock, and XCOM. Working with internal and external development studios, 2K supports live services, DLC, and post‑launch content with a focus on high production values and community engagement.