Senior Manager, Marketing Strategy and Insights
2K(26 days ago)
About this role
The Senior Manager, Marketing Strategy & Insights at 2K will own strategic go-to-market planning for multiple 2K Sports AAA franchises while supporting paid media strategy and marketing insights. This role connects global strategy with regional execution and translates consumer and performance data into actionable guidance. The position is highly cross-functional and focused on ensuring consistent planning, measurement, and execution across franchise campaigns.
Required Skills
- Marketing Strategy
- Paid Media
- Campaign Planning
- Audience Insights
- Data Analysis
- Cross-Functional
- Campaign Measurement
- Resource Coordination
- Brand Marketing
- Global Strategy
About 2K
2k.com2K is a global video game publisher that produces and markets interactive entertainment across consoles, PC, and mobile. It publishes titles in today’s most popular genres — shooters, action, role‑playing, strategy, sports, casual, and family entertainment — and is known for major franchises such as NBA 2K, WWE 2K, Borderlands, BioShock, and XCOM. Working with internal and external development studios, 2K supports live services, DLC, and post‑launch content with a focus on high production values and community engagement.
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