Senior Manager - MEFF Consulting (Media Analytics)

NielsenIQ

1 month ago

Warsaw, Poland

Hybrid

Full Time

Senior

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About this role

The Senior Manager, MEFF Consulting at NIQ leads the development and deployment of analytics solutions focused on media effectiveness for client organizations. The role involves managing resources, engaging stakeholders, delivering insights, and supporting media optimization strategies for major FMCG and tech companies. It requires coordinating cross-functional teams and influencing media investment decisions through advanced analytics and storytelling.

Skills

Qualifications

Bachelor's Degree6-10 Years ExperienceMarket ResearchData Science Knowledge

About NielsenIQ

nielseniq.com

NielsenIQ (NIQ) is a global consumer intelligence and market measurement company that delivers "The Full View™" of consumer behavior. It combines retail sales, point-of-sale, e‑commerce and consumer panel data to provide comprehensive market research, category measurement and benchmarking across geographies. NIQ pairs that data with advanced analytics, predictive modeling and SaaS platforms to help CPGs, retailers and manufacturers identify growth opportunities, optimize assortment and pricing, and track performance. It also provides advisory and insights services to support innovation, media and shopper strategies.