Senior Manager, Mobile User Acquisition
2K(16 days ago)
About this role
A Senior Manager, Mobile User Acquisition at 2K Games will lead and scale the Growth Marketing team, owning the strategy for user acquisition across the company’s mobile portfolio. The role partners with platform partners and internal stakeholders, managing significant budgets and reporting to the Head of Mobile Marketing.
Required Skills
- User Acquisition
- Retargeting
- Budget Management
- P&L Management
- Team Leadership
- Platform Partnerships
- Data Analysis
- A/B Testing
- Creative Strategy
- Attribution Models
About 2K
2k.com2K is a global video game publisher that produces and markets interactive entertainment across consoles, PC, and mobile. It publishes titles in today’s most popular genres — shooters, action, role‑playing, strategy, sports, casual, and family entertainment — and is known for major franchises such as NBA 2K, WWE 2K, Borderlands, BioShock, and XCOM. Working with internal and external development studios, 2K supports live services, DLC, and post‑launch content with a focus on high production values and community engagement.