Senior Manager, Paid Influencer Strategy

The Senior Manager, Paid Influencer Strategy leads Caraway's paid influencer channel by developing long-term roadmaps and scaling creator partnerships across platforms like Instagram and YouTube. This role drives measurable business impact through strategic investments, managing budgets, and optimizing the creator mix to support customer acquisition and revenue growth. The leader shapes how influencer marketing contributes to overall brand expansion while collaborating closely with cross-functional teams.