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Senior Manager, Paid Social at Purple - ApplyBlast

Senior Manager, Paid Social

Purple

3 months ago

2.6 on Glassdoor

Lehi, Utah, United States

Onsite

Full Time

Manager

0 applicants

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About this role

Purple is rebuilding its paid social function to deliver memorable, high‑performing ads across Meta, TikTok, Pinterest, and Reddit. The Senior Manager, Paid Social will own end‑to‑end strategy, partner with creative teams, and use deep platform expertise to drive performance and brand‑building campaigns. The role involves data‑driven experimentation, reporting to marketing leadership, and staying ahead of platform updates.

Responsibilities

Own paid social strategy end to end across platforms
Partner with creative teams to ideate and test video‑first assets
Design and execute structured experiments and deliver data‑driven recommendations
Track performance beyond last‑click metrics and report to leadership
Stay ahead of platform updates and reallocate spend from underperforming placements

Skills

Qualifications

Bachelor's degree in Marketing, Advertising, or related field

About Purple

purple.com

Headquarters

Lehi, Utah, United States

Company Size

1001-5000 employees

Founded

2015

View Profile

Purple is a sleep and comfort products company best known for its proprietary GelFlex Grid technology, offering mattresses, pillows, seat cushions, adjustable bases, and bedding accessories. Their products are engineered to reduce pain and improve sleep quality through cooling comfort and pressure relief. Purple provides free shipping, a 100-night trial, and a 10-year warranty on mattresses.