Senior Manager, Performance Marketing
Justworks(1 month ago)
About this role
The Senior Manager of Performance Marketing will lead Justworks' digital acquisition efforts across paid search, SEO/AEO, affiliate, and emerging high-intent channels, setting strategy and scaling execution to drive pipeline growth and improve CAC and ROI. The role manages a team of channel experts and partners closely with Analytics, Sales, Finance, Marketing Operations, and Product Marketing to align performance initiatives with business and financial priorities. This position emphasizes analytical rigor, investment modeling, and translating data into strategic recommendations.
Required Skills
- Paid Search
- SEO
- AEO
- Affiliate
- Channel Strategy
- Analytics
- Budgeting
- Forecasting
- Measurement
- Tracking
+8 more
About Justworks
justworks.comJustworks is a payroll, benefits, and HR platform that acts as a PEO (professional employer organization) for small and mid-sized businesses. It provides payroll processing, access to health insurance and retirement plans, time tracking and onboarding tools, and compliance and HR advisory support. Companies use Justworks to simplify HR administration, remain compliant with employment laws, and offer competitive benefits without building an in-house HR team. Founded in 2012, it serves U.S. employers as an outsourced HR/payroll partner.