Senior Manager Pretzels & Bold Snacking Brand

The Senior Manager, Brand Equity & Activation Marketing leads the growth strategy for Dot's Pretzels within Hershey's portfolio, focusing on strengthening brand equity and driving household penetration. This role involves developing comprehensive activation plans, managing creative identities, and partnering with cross-functional teams, including agencies, to execute marketing strategies. The incumbent translates consumer insights into actionable campaigns that deliver measurable business results across sales, share, and brand health metrics.