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Senior Manager, Programmatic Marketing at McAfee - ApplyBlast

Senior Manager, Programmatic Marketing

McAfee

4 months ago

3.3 on Glassdoor

New York, US

Hybrid

Full Time

Senior

0 applicants

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About this role

A Senior Manager of Programmatic Media at McAfee leads global media investments across display, video, and emerging channels to drive customer acquisition and scalable growth. This leadership role involves managing the programmatic roadmap, optimizing partner agency performance, and integrating deep platform expertise with strategic thinking to achieve efficiency and lifetime value goals.

Responsibilities

Own end-to-end programmatic media strategy across multiple channels.
Develop and execute campaigns to drive customer acquisition and revenue growth.
Manage budgets and optimize performance to meet ROAS targets.
Manage budgets and optimize performance to meet ROAS targets.
Partner with analytics and creative teams to refine targeting and messaging.

Skills

Qualifications

Bachelor's degree in Marketing, Business, or related field

About McAfee

mcafee.com

Headquarters

Sunnyvale, California, United States

Company Size

1001-5000 employees

Founded

1987

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