About this role
The Senior Manager, US CRM at Pfizer is responsible for developing and implementing direct response marketing strategies across multiple channels to deepen customer relationships and enhance engagement. The role involves collaborating with various teams to translate marketing objectives into effective CRM campaigns, leveraging data, AI tools, and innovative practices to optimize performance and customer experience.
Required Skills
- CRM
- Segmentation
- Personalization
- Email Marketing
- Automation
- AI
- Omnichannel
- Campaign Management
- Data Analysis
- Marketing Strategy