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Senior Manager - Web Strategy at RFPioneer - ApplyBlast

Senior Manager - Web Strategy

RFPioneer

5 months ago

Remote

Full Time

Senior

0 applicants

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About this role

Senior SEO & Web Strategy Manager at Responsive owns the marketing web platform and drives SEO and AI search strategy to grow visibility in a generative-first search landscape.

Responsibilities

Own the development, performance, and reliability of the Responsive marketing website, built on Next.js, React, Tailwind CSS, and a headless CMS (Prismic)
Maintain and evolve the CMS architecture — content models, page types, and component library — so marketing and content teams can move quickly without developer bottlenecks
Serve as the primary technical escalation point for site incidents, own the deployment governance process including GitHub PR approvals for high-risk changes, Vercel configuration, firewall and DNS oversight, and one-click rollback procedures
Drive ongoing performance optimization: Core Web Vitals, page speed, lazy loading, caching, and mobile-first standards across key pages
Lead front-end development on high-priority initiatives including new product and solution pages, conversion experiments, and campaign landing pages

Skills

Qualifications

7+ years of hands-on experience owning and operating a modern marketing web platform in a B2B SaaS organizationStrong front-end development proficiency in React, Next.js, Tailwind CSS, and headless CMS environmentsExpert-level command of web analytics and tracking infrastructure: GA4, Google Tag Manager, and Search ConsoleSolid SEO foundations: technical SEO, Core Web Vitals, on-page optimization, and keyword strategyWorking knowledge of AI search (GEO/AEO): how LLMs source and cite content and how to structure a site and its content to improve citation rates across generative search surfaces