Senior Manager/Director of Product Marketing

Lotlinx(28 days ago)

HybridFull TimeDirector$162,200 - $201,700Marketing

About this role

The Director of Product Marketing at Lotlinx reports to the Chief Marketing Officer and owns positioning, messaging, and go-to-market strategy for the product portfolio. This leader translates product innovation into compelling narratives that drive demand, adoption, and revenue while aligning Product, Sales, and Marketing. The role defines how products are brought to market and ensures the company's value proposition resonates across the full customer lifecycle.

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Required Skills

Product Positioning
Messaging
Go-To-Market
Sales Enablement
Market Research
Competitive Analysis
Customer Insights
Cross-Functional
Presentation Skills
Data-Driven

About Lotlinx

lotlinx.com

LotLinx is an automotive retail technology company that helps dealers and OEMs sell more cars by combining inventory management with AI-driven digital marketing. Its platform leverages VIN-level advertising, dynamic pricing and audience targeting to increase vehicle visibility, shorten days‑to‑turn, and maximize retail value across digital channels. Dealers use LotLinx to automate merchandising, manage online listings, drive higher-quality leads, and optimize advertising spend with real‑time analytics and reporting. The product integrates with dealer systems to deliver data‑driven recommendations and streamlined workflows.