Senior Marketing Data Analyst

Back Market(1 month ago)

RemoteFull TimeSenior$111,953 - $151,319 (estimated)PRODUCT

About this role

The Senior Marketing Data Analyst at Back Market is responsible for measuring and optimizing the impact of digital marketing investments through advanced incrementality measurement frameworks across various channels such as Paid Search, SEO, and social media. This role involves applying causal inference techniques to provide actionable insights that inform budget allocation and campaign strategies, while also developing scalable measurement models in collaboration with cross-functional teams. The ideal candidate has a robust background in marketing analytics, SQL, and Python, with a focus on translating complex data into strategic business decisions.

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Required Skills

Performance Marketing
Incrementality Measurement
Causal Inference
Advanced Analytics
Predictive Modeling
Optimization
Cross-Functional Collaboration
Data Visualization
SQL
Python

+8 more

About Back Market

www.backmarket.com

Back Market is a leading online marketplace dedicated to refurbished electronics, focusing on sustainability and environmental responsibility. The platform connects consumers with sellers offering high-quality, certified pre-owned tech products, such as smartphones, computers, and home appliances. Back Market emphasizes accessibility and affordability, aiming to reduce electronic waste and promote a circular economy. Their rigorous quality control ensures that customers receive products that meet industry standards while maintaining lower prices compared to buying new.