Senior Marketing Manager- Digital

The Senior Marketing Manager, Digital at Fifth Third Bank leads the end-to-end delivery of integrated, cross-channel marketing programs to drive customer acquisition, engagement, and retention. This strategic role partners with Product Marketing, MarTech Operations, and web teams to execute data-driven initiatives while adhering to bank risk requirements and brand standards. The individual is responsible for managing budgets, overseeing vendors, and optimizing marketing strategies using advanced capabilities like AI and personalization.