Senior Marketing Manager

About this role

Responsibilities

• Design and execute demand generation campaigns that build qualified pipeline across target segments and accounts
• Own the full demand generation function: database growth, lead nurturing, MQL qualification and handoff to sales, and attribution reporting
• Develop an account-based marketing strategy for high-value target accounts in partnership with sales, leveraging channel strategies to maximize ROIS
• Set the creative direction for campaign work and direct creative resources including internal Creative Services, freelancers, and contractors to produce on-brand assets across channels
• Manage the digital strategy agency relationship covering SEO, AEO, GEO, and LLM visibility, holding the partner accountable to performance and pipeline contribution