Senior Marketing Manager

About this role

Responsibilities

• Lead the development, execution, and evaluation of integrated marketing campaigns to drive revenue and audience growth.
• Develop and execute digital-first media plans while managing traditional channels, including direct mail, radio, print, and out-of-home.
• Monitor campaign performance and make proactive adjustments to messaging, segmentation, media mix, and timing to meet revenue and engagement targets.
• Partner with communications, email, and web teams to ensure integration and execution of marketing plans.
• Manage external vendors to develop, execute, and evaluate digital campaigns that align with audience segments, revenue goals, and season objectives.