Senior Marketing Manager

This role involves analyzing business and marketing results to identify KPIs, opportunities, and growth levers, while providing strategic recommendations based on data to optimize resource allocation. The position requires translating strategic objectives into actionable marketing plans for the Iberia market, managing media plans, and leading customer strategy initiatives including CRM and loyalty programs. The role also entails overseeing the marketing budget, utilizing AI for decision-making, and ensuring omnichannel brand consistency across Spain and Portugal.