Senior Media Strategy Lead

This role leads the development of go-to-market strategies and full-funnel media plans, leveraging consumer insights and AI-enabled tools to drive measurable business outcomes. The position requires establishing strategic standards for annual planning and campaign strategies while translating complex data into executive-ready recommendations. The individual will act as the senior media strategy voice in client meetings and partner with activation, data, and measurement teams to ensure effective execution. Additionally, the role involves leading and developing teams to improve planning processes and strengthen the media strategy function.