Senior Paid Search Specialist

The Senior Paid Search Specialist at Cardiff leads the company's highest-intent marketing channel, managing a substantial monthly budget across Google and Microsoft Ads to drive qualified leads and funded business loans. This role is responsible for the end-to-end ownership of search strategy, account structure, and performance optimization, with a strong focus on aligning paid efforts with offline conversion data and revenue outcomes. The position also involves expanding into new intent-based platforms, developing a Spanish-language search program, and collaborating with web and SEO teams to maximize overall marketing effectiveness.