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Senior Performance Marketing Manager at Mirage - ApplyBlast

Senior Performance Marketing Manager

Mirage

4 months ago

3.9 on Glassdoor

New York City, New York

Onsite

Full Time

Senior

0 applicants

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About this role

A Performance Marketer at Mirage drives user acquisition across paid social and search channels, balancing hands-on campaign management with long-term growth strategies in a remote-first AI video platform. The role requires managing budgets, optimizing KPIs like CPI and ROAS, and executing A/B tests to scale efficient growth for a fast-moving startup environment.

Responsibilities

Manage paid acquisition campaigns on Meta, TikTok, Apple Search, and Google
Execute bid adjustments and ongoing optimizations to improve CPI and ROAS
Plan, launch, and optimize user acquisition strategies across paid social and search
Conduct and analyze A/B tests on ad creative and campaign setups
Monitor performance metrics and generate insights to guide investment decisions

Skills

About Mirage

mirage.app

Headquarters

New York, New York, United States

Company Size

51-200 employees

View Profile

Mirage is a pioneering company redefining video generation and production through advanced AI technology. Based in New York City, Mirage develops innovative tools like the Captions app and Mirage Studio, which simplify the creation of short-form videos, making them accessible and scalable for users. The company's focus on hyperrealistic actors and emotive scripts empowers brands and creators to engage audiences effectively. Co-founded by Gaurav Misra and Dwight Churchill, Mirage aims to revolutionize the future of video content production.