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Senior Performance Marketing Manager at Integral Ad Science - ApplyBlast

Senior Performance Marketing Manager

Integral Ad Science

3 months ago

4.1 on Glassdoor

New York, NY

Hybrid

Full Time

Senior

6 applicants

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About this role

A Senior Performance Marketing Manager at Integral Ad Science owns the global paid media engine, driving qualified pipeline through multi-channel strategies across search, social, and display. The role involves designing account-based marketing campaigns, optimizing ROI through real-time analytics, and collaborating cross-functionally with Sales and Marketing Operations to achieve revenue goals.

Responsibilities

Own the global paid media engine and digital distribution strategy
Design and scale multi-channel campaigns for target buying groups
Manage budget allocation and optimize campaigns to maximize ROI
Collaborate with Sales and Marketing Ops to drive unified revenue outcomes
Analyze real-time performance signals to test and improve campaign results

Skills

Qualifications

Bachelor's degree in Marketing or related field5+ years of experience in digital marketing or demand generationProficiency in Marketo, Asana, or 6Sense

About Integral Ad Science

integralads.com

Headquarters

New York, New York, United States

Company Size

501-1000 employees

Founded

2009

View Profile

Integral Ad Science (IAS) is a leading provider of digital media measurement and optimization solutions aimed at enhancing campaign effectiveness for advertisers, publishers, and platforms globally. The company delivers actionable data and insights to drive superior results, ensuring that media investments are maximized and aligned with business goals. With a focus on transparency and accountability in advertising, IAS aids clients in navigating the complexities of the digital advertising landscape. Their innovative technology and analytics empower businesses to optimize their media strategies and achieve measurable success.