Senior Product Manager - Acquire
Kraken(2 months ago)
About this role
The Senior Product Manager - Acquire at Kraken leads the end-to-end user acquisition experience, focusing on conversion rate optimization (CRO) for logged-out visitors across Kraken's products. Responsibilities include developing product roadmaps, creating strategies for traffic routing, and launching freemium tools to engage potential clients. The role requires strong analytical skills, experience in A/B testing, and collaboration with cross-functional teams to enhance user journeys and drive long-term client relationships within the crypto ecosystem.
Required Skills
- Product Management
- Growth Strategies
- Traffic Routing
- Landing Page Optimization
- User Journeys
- Data Analysis
- A/B Testing
- Collaboration
- Communication Skills
- Experimentation Culture
+3 more
About Kraken
www.kraken.comKraken is a leading global cryptocurrency exchange that provides a platform for trading a wide variety of digital assets, including Bitcoin, Ethereum, and many others. Established in 2011, Kraken is known for its strong security measures, robust market liquidity, and user-friendly interface. The exchange offers advanced trading features, margin trading capabilities, and educational resources to support both novice and experienced traders. With a commitment to compliance and regulatory transparency, Kraken has established itself as a trusted choice for cryptocurrency enthusiasts and investors.
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