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Senior Product Manager for Marketing Enablement at Betterment - ApplyBlast

Senior Product Manager for Marketing Enablement

Betterment

1 month ago

3.7 on Glassdoor

New York City, New York, United States

Hybrid

Full Time

Senior

3 applicants

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About this role

The Senior Product Manager for Marketing Enablement owns the roadmap for Betterment's marketing systems, including promotions, customer messaging, and analytics. This role partners with Marketing to translate campaign ideas into reusable product capabilities while ensuring rigorous design for financial incentives and regulatory compliance. The position involves leading cross-functional projects from definition through launch to improve marketing measurement and internal tooling.

Responsibilities

Own the product roadmap for promotions, offers, and marketing analytics
Design mechanics for new offer types including eligibility and redemption
Build internal tooling to enable marketers to create and manage content

Skills

About Betterment

betterment.com

Headquarters

New York, New York, United States

Company Size

201-500 employees

Founded

2010

View Profile

Betterment is a digital financial-advice and automated investing platform that helps individuals save, invest, and plan for retirement with goal-based "buckets" and tailored portfolios built from low-cost ETFs. Operating as a fiduciary robo-advisor, it offers guided investing, automated rebalancing, tax-smart strategies, and cash management products (Checking via nbkc bank and a high-yield Cash Reserve). Customers can pay for access to licensed human advisors (Premium plan) while account protections include SIPC coverage for securities and FDIC insurance for cash programs. The service emphasizes ease of use, adjustable risk profiles, and expert-led portfolio management.