Figure

Senior Product Marketing Manager, Crypto Products

Figure

2 months ago
Hybrid
Full Time
Senior
1 applicant
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Figure
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About this role

The Senior Product Marketing Manager at Figure leads go-to-market strategy and product storytelling for the company’s crypto products, translating complex blockchain and financial concepts for both TradFi and crypto-native audiences. The role influences product direction and works closely with product, business development, partnerships, and marketing to drive adoption across multiple ecosystems. It sits within the marketing organization and supports launches, expansions, and market positioning for offerings like YLDS.

Skills

Figure

About Figure

figure.com

Figure is America’s #1 non-bank HELOC lender and a financial technology company that specializes in Home Equity Lines of Credit for U.S. homeowners. Its HELOC products are positioned for home renovations, debt consolidation, medical expenses, and other large purchases, and are promoted through a fast, digital application and streamlined underwriting. As a tech-driven alternative to traditional banks, Figure emphasizes online tools, clear pricing, and customer support to help homeowners access their home equity.

About Figure

Headquarters

San Francisco, CA

Company Size

201-500 employees

Founded

2018

Industry

Technology

Glassdoor Rating

4.2 / 5

Leadership Team

Sarah Johnson

Chief Executive Officer

Michael Chen

Chief Technology Officer

Emily Williams

VP of Engineering

David Rodriguez

VP of Product

Jessica Thompson

Chief Financial Officer

Andrew Park

VP of Sales

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