Senior Product Marketing Manager, Crypto Products
Figure(26 days ago)
About this role
The Senior Product Marketing Manager at Figure leads go-to-market strategy and product storytelling for the company’s crypto products, translating complex blockchain and financial concepts for both TradFi and crypto-native audiences. The role influences product direction and works closely with product, business development, partnerships, and marketing to drive adoption across multiple ecosystems. It sits within the marketing organization and supports launches, expansions, and market positioning for offerings like YLDS.
Required Skills
- Product Positioning
- Messaging
- GTM Strategy
- Launch Planning
- Cross-Functional
- Competitive Intelligence
- Sales Enablement
- Market Research
- Data Analysis
- Stakeholder Influence
+2 more
About Figure
figure.comFigure is America’s #1 non-bank HELOC lender and a financial technology company that specializes in Home Equity Lines of Credit for U.S. homeowners. Its HELOC products are positioned for home renovations, debt consolidation, medical expenses, and other large purchases, and are promoted through a fast, digital application and streamlined underwriting. As a tech-driven alternative to traditional banks, Figure emphasizes online tools, clear pricing, and customer support to help homeowners access their home equity.
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