Senior Product Owner

This role is responsible for optimising end-to-end web growth and acquisition funnel for Standard Chartered's public and digital properties, with a dual mandate to grow qualified website traffic through organic channels and convert that traffic into funded, new-to-bank customers. The Senior Product Owner runs Web Optimisation, CRO, and Organic Growth as a single connected discipline, combining rigorous Adobe Analytics-driven diagnosis, structured hypothesis generation, hands-on design sense, and AI-assisted rapid prototyping to compound growth and conversion gains. The role involves owning the web growth and conversion roadmap end-to-end, driving organic growth through SEO and content strategy, and ensuring all experimentation and personalisation is compliant with risk, brand, and regulatory standards.